Packaging Refresh: Russell Stover Sugar Free
Russell Stover Sugar Free is the leader in the Sugar Free chocolates. The brand was experiencing various brand inconsistencies on shelf. I helped to lead a brand refresh that brought logo consistency, improved hierarchy and increased appetite appeal.
Packaging Updates
The changes to the packaging are subtle, but ultimately created stronger versioning by moving the flavor bar near the logo and increased appetite appeal by allowing the focus to be on the chocolate photography. The result is a cleaner package thats easier to shop on shelf.
