Valentine’s Day Packaging Design
Russell Stover Chocolates is the leader of chocolate heart boxes for the Valentine’s Day season. Below are several Valentine hearts I had the privilege of designing.
Rose Hearts
These hearts were designed to be a broad, seasonal gift that celebrates the season but can be given to both romantic and non-romantic recipients.
Geometric Pattern Heart
This custom pattern combines the classic Russell Stover bow pattern with the iconic red seasonal color to create a striking geometric design. This Valentine’s heart was in the top 10 best selling hearts for the season in 2025.
Whitman’s Black Floral Heart
The classic Whitman’s Chocolates are bringing in younger consumers with new and innovative designs. This black floral heart uses stands out on shelf amidst a sea of Red. I used the flowers from the Whitman’s logo to create a lovely bouquet arrangement.
Encouragement Kid’s Hearts
These designs are meant for parent-to-child gifting to show kids love during the Valentine season with encouraging sentiments.
Unused Design Concepts
In my time working at Russell Stover, I’ve designed many concepts that were never chosen to move forward. Below are a few of my favorite concepts that never saw the light of day!
